Our Commitment To Privacy
Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

The FINESTWOMEN.COM web site (the "Site") is operated by Gayoso, Inc. (the "Company"). By using the site, you agree to the collection and use of your information by us in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site. It is our goal to bring you information that is tailored to your individual needs and, at the same time, protect your privacy.

Changes To The Privacy Policy
We reserve the right to change the terms of this Privacy Policy. Any changes will be posted on this page. We encourage you to check this page regularly. Your continued use of the Site following any changes to this Privacy Policy will constitute your acceptance of such changes. You agree that the information that we gather now will be subject to the Privacy Policy in effect at the time of use.

Information We Collect
We may collect personal information that you voluntarily give to us such as name, postal address, telephone number, fax number, and email address. For example, we may collect personal information when you purchase merchandise, enter a sweepstakes, become a member, complete a survey or otherwise communicate with the Site. Personal information may also include information we gather about you on the Site such as your purchase history. If you place an order with us or use another feature of the Site that requires payment, we may collect your account or credit card number. We may also collect demographic information that you provide to us, such as your zip code or age.

We may collect non-personal information from you by “passive” means. We may collect your Web site browsing patterns or IP address to analyze the trends, help diagnose problems with our server, gather broad demographic information and administer the Site. We may also set and access cookies to collect information about how the Site is used, to customize the delivery of information, to control the display of advertisements, to record registration and personalized information, and to help us administer the Site. Some of our advertisers may occasionally set cookies as well. We do not have control over cookies placed by advertisers.

How We Use Your Information
We may use your personal information for customer service, to provide you with the information, product or service that you requested, and to customize your experience on the Site. For example, if you make a purchase on the Site, we may use your e-mail address to send you a purchase confirmation notice and your mailing address to send your purchase. Similarly, if you enter an online sweepstakes, we will use this information to notify you if you are a winner and award the prize. We may use third party contractors to help us operate our business and the Site or administer activities on our behalf and may share your personal information with these contractors for those limited purposes.

Unless you tell us not to, we may also use your personal information to contact you with information we think you might be interested in. If you do not want to receive this information, you can email us anytime at remove@finestwomen.com. To the extent required by the CAN SPAM Act, commercial email messages will also provide you with an opportunity to opt-out of receiving this information. Please note that changes to your preferences may not be effective immediately and will only be effective prospectively.

We may also share your personal information with other companies or persons who may offer you services and products of interest. If you do not wish to have your information shared in this way, please e-mail us anytime at remove@finestwomen.com. Please note that changes to your preferences may not be effective immediately and will only be effective prospectively.

If you place an order on the Site, we will use your financial information to bill you for products and services or otherwise process your transaction. By making a purchase on the Site, you consent to us providing your financial information to our service providers to process your transactions. These third parties may include credit card companies and banking institutions used to process the transaction.

We may use your demographic information to tailor the Site to you and for internal purposes. We use non-personal information for internal purposes and to help us interact with visitors to the Site. We may also share aggregate demographic information and non-personal information with advertisers so they can tailor their advertisements to the appropriate audience and to illustrate trends and patterns to third parties.

Children
We will not knowingly collect personally identifiable information from children under age 18.

Sale of Assets, Merger, Acquisition, Bankruptcy
Information collected from you may be transferred to a third party as a result of a sale or acquisition, merger or bankruptcy involving Company.

Other Disclosures
We may also disclose your information in response to court orders or subpoenas or if we determine that it is necessary to so to comply with applicable laws or to protect the interests or safety of Company or other visitors to the Site.

Links
The Site may contain links to other sites including, among others, those of advertisers, and other third parties whose trademarks may appear on the Site. We are not responsible for the privacy practices or the content of the sites to which we provide links. You should carefully review the privacy policies of any linked sites you access via the Site.

Community Functions
The Site may make available to its users chat rooms, forums, message boards, and/or other community functions. Remember that any information you disclose in these areas becomes public information and you should exercise caution when deciding to disclose your personal, financial or other information. You should use such community functions at your own risk.

Security
Protecting your information is important to us. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your information, we cannot ensure or warrant the security of any information you transmit to us.

Correct/Update Personal Information
If you would like to review, update, change or delete information that we have collected from you, please send an email to remove@finestwomen.com or write us to the address below.

Contact Us
Please contact us with any questions or comments regarding our privacy policy:

Effective Date
This privacy policy is effective as of January 1, 2005.